Britos makes a dream come trueAn online contest for dreamers with a finalizing live event branded with the Britos beer

Britos makes a dream come trueAn online contest for dreamers with a finalizing live event branded with the Britos beer
25,0,0,60,1
600,600,600,2,3000,3500,3000,8000
90,150,0,70,12,30,50,1,70,12,0,50,0,1,1,5000
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG
Britos
.Be
BBL
Beefeater
Billa
Cordeel
Deichman
DigitalKidZ
EU Komisiq
EUROSENSOLAB
Еврофутбол
ICF
NAP
YTONG

Case studies

Britos makes a dream come true

An online contest for dreamers with a finalizing live event branded with the Britos beer

Assignment:
Launch of a Facebook-based contest for young people with ideas and ambition to progress. Participants share short videos with their dreams in an application developed especially for the contest on the Britos page. The big winner is set to receive support from Britos to make his or her dream come true.

Client’s goals:
• Promoting the brand Britos among young and active consumers and opinion leaders
• Promoting the Facebook page of Britos
• Building a community with values attuned to the values of worthwhile dreams according to Britos.

Challenges:
• Very low awareness of the brand Britos
• A Facebook page with only 600 fans
• Britos competitors engaging in brisk communication activity on Facebook

Strategic approach
• Recruiting popular personalities to support the initiative. As the contest’s jury the agency invited famous pop musicians and athletes.
• Selection of two winners in the contest: a Grand Prix winner singled out by the jury and a winner of the audience award to boost the contest’s popularity.

Agency’s goal, anticipated results
Wide response to the contest, attracting fans and opinion leaders; reaching a minimum of 5000 fans of the Facebook page.

Implementation
Period of contest: 4 August – 19 October 2014
Platform: Facebook application on the Britos page
• Promotion of the contest in specialized online media: 360mag.bg, manager.bg, mkt360.eu
• Short video interviews with the jury: shooting videos and online circulation
• Promotion of the conteston Facebook with a series of posts about dreams and beer

The final & announcement of winners
Free entrance party at betahaus | Sofia.
Date: 5 Nov. 2014
Guests: contest participants, trendsetters
Host: Daniel Nenchev
Entertainment: Ostava band and DJ ShakerMaker

Measuring results
• 40 dreams shared
• 6 550 fans of Britos Facebook page after the end of the contest
• 200 guests of the finalizing party
• More than 250 l of beer consumer responsibly during the event