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17JUL 2015Closer to the top

Closer to the top

An opportunity to reach one’s goals is what Eurofootball provides through its Sports Talent CSR Program. For a fourth consecutive year, the bookmaker supported the young talents of Bulgaria who proudly display their skills to the world. Besides the financial amount (5000 lev), athletes receive professional support from their mentors from the Group of Advisers, plus the chance to have their successes and achievements duly promoted. The initiative included a dedicated photo exhibition that was officially opened on 17th July at Crystal Park downtown Sofia. The event was attended by Mrs. Cristina Belcheva, Expert at "Culture" Department of Sofia Municipality, Eurofootball General Manager Ms Ekaterina Mihailova, the head of the PR department of the bookmaker Ms Elitsa Ivanova, as well as by some of the sports talents presented in the exhibition. The display consists of panels with messages of 12 athletes supported by the bookmaker in 2014. The photo exhibition is on until 16th August.  
07JUN 2015Britos beersummer festival

Britos beersummer festival

Lots of music, American football and cinema

Interimage organizedBritos Summer Festwith an ambition to make the festival an annual event

On 5, 6 and 7 June the Britos brewery in VelikoTarnovo celebrated its third anniversary with an original open-air festival in the city, Britos Summer Fest. The three-day program of the event was developed and carried out by Interimage agency with the cooperation of the Municipality of VelikoTarnovo and with involvement of local companies and musicians.

The festival opened with a concert of MihaelaFileva and Venzy followed by Upsurt. Sport was central to the second day of the initiative. At midday the city saw the first of its kind match in American football between the teams of the Sofia Bears (Bulgaria) and the Kraljevo Royal Crowns (Serbia) and the night closed with a live broadcast of the big final of the Champions League between the clubs of Barcelona and Juventus.

Over the weekend the residents and guests of VelikoTarnovo joined various tournaments (volleyball, streetball etc.) and a game linked to the historical sites of the medieval capital. Britos Summer Fest closed with a screening of the comedy ShmentiKapeli Operation in the presence of its author, popular comedian VladiVargala.
26MAY 2015BAPRA Deputy Chairperson

BAPRA Deputy Chairperson

Katya Dimitrova elected BAPRA Deputy Chairperson, set to become the Association’s next Chairperson in 2017

The annual General Assembly of the Bulgarian Association of PR Agencies (BAPRA) elected Mrs. Denitsa Sacheva, founder of Intelday Solutions agency, Chairperson of the Association in the period 2015-2017. The Executive Director of Interimage Mrs Katya Dimitrova was elected Deputy Chairperson of BAPRA who is going to serve as BAPRA’s next Chairperson.

Over time BAPRA has been chaired by leading names in the local PR industry including Maxim Behar, Lubomir Alamanov, Alexander Dourchev and Nikolay Nedelchev. The General Assembly unanimously elected Maxim Behar to act as BAPRA’s representative in the International Communications Consultancy Organisation (ICCO).
15APR 2015European Business Awards for the Environment

European Business Awards for the Environment

The team of Interimage and AHA! CAR singled out to vie for the European Business Awards for the Environment

The first Bulgarian mobile app for carpooling А! (АHA!CAR) snatched the statuette in the category Investor in Environment at the prestigious 12th Responsible Business Awards of the Bulgarian Business Leaders Forum. The app was developed jointly with PR agency Interimage as part of the European Commission campaign Do the Right Mix. The campaign seeking to promote sustainable urban mobility is locally managed by Interimage, and the app is conducive to fewer traffic congestions and cleaner city air. It enables strangers to share fuel expenses as they travel in the same direction without financial gain for either of the sides involved.

Deputy Minister of the Environment Pavel Goudzherov gave the prize to Katya Dimitrova of Interimage and Kaloyan Iliev of АHA!CAR at a ceremony at Sofia Hotel Balkan. On this occasion Katya Dimitrova said: “It is indeed an incredible achievement to win a prize for a project in which enthusiasm has eclipsed the budget and faith in good intentions has prevailed over pragmatism! We hope to see many new fans of carpooling in this country and many people beginning to think more about how to travel smart.”

The category Investor in Environment singles out companies that are the most active in environmental protection, creation and use of environmentally clean products and technology. BBLF is a national coordinator of the European Business Awards for the Environment and in this capacity gives the chance to Bulgarian products winners in this category to join the contest. The forum also nominates the Bulgarian member of the European Awards jury. The European Business Awards for the Environment are given once every two years. The Bulgarian mobile app is going to compete for them in 2016.

The A! app is free to use and is already available in Google play and App store. It comes across with an easy way to fix an urban or intercity trip regardless of whether the user is a passenger or driver.

Europe’s leading carpooling platforms (carpooling.com and blablacar.com) have about 1 million active users each. Bulgarians are still slow in discovering the benefits of this way of using private cars and the most popular carpooling routes include going to work and driving a few neighbors’ kids to school.